Press Release dated 17th March 1995, circulated by Shell UK Media Relations:


During the past few months Mr John Donovan, the Managing Director of Don Marketing Limited, and his father, Mr Alfred Donovan, have conducted a publicity campaign connected with legal actions which Don Marketing has initiated against Shell U.K. Limited. Shell believes the courts are the proper forum for a commercial dispute of this kind, and wishes to see matters resolved there. However, due to the growing number of untrue and often offensive allegations being made about Shell in the campaign, the company feels it is appropriate to comment more fully.


Shell U.K. Limited is defending legal actions which allege that Shell UK wrongfully used two forecourt promotions – ‘Nintendo’ and ‘Now Showing’ – developed by Don Marketing without its consent. The allegation is untrue.  Don Marketing has no case and the legal actions are being strenuously defended. Shell is always anxious to resolve disputes amicably where possible but in this case sees no alternative but to allow the litigation to take its course.


Mr Donovan appears to have little faith in his company’s claims. Since initiating legal proceedings he and his father have adopted the unusual course of mounting a publicity campaign to ventilate allegations against Shell and members of its staff. Mr Donovan’s father has recently founded what he calls a ‘Shell Corporate Conscience Pressure Group’ to promote this campaign.


Mr Donovan and his father have written to the directors of Shell UK and its parent companies stating that they plan to outline the allegations against Shell and its staff to the company’s shareholders, the President of the Board of Trade, a number of publications and to ‘Internet’ users. They have also claimed that they intend to write to media and shareholders calling for the resignation of senior Shell managers, allege that they plan to write a book, have sent publicity material to several Shell locations in the UK and have attempted to assemble negative views of Shell from some retailers. Shell believes these actions are an attempt to sully Shell’s reputation with sensationalist allegations, in the hope that the company may be coerced into settling false claims.


Don Marketing and the so called pressure group have repeatedly attempted to goad Shell into issuing proceedings against them for what they are doing. Shell has to date declined to do so. Shell believes that the invitation to take legal action has been made merely to generate publicity and to substantiate Mr Donovan’s false assertion that Shell is a large company oppressing a small trader. Shell believes that any libel proceedings it brought would be likely to succeed. However, it doubts that Don Marketing and the so called pressure group would have the funds to pay Shell’s costs and the compensation it would be awarded.


Shell would be in breach of its obligations to shareholders if it initiated legal actions, failed to defend itself, or participated in actions in which it would lose money even if successful. Shell will therefore be applying to the court for Security for Costs in the existing legal actions brought by Don Marketing, in order to ensure that Don Marketing can pay Shell’s legal expenses in the event – which Shell believes likely – that Don Marketing’s claims will fail in court.


Shell UK Media Relations, March 17, 1995 

The ferocious content shows just how livid Shell UK management was about the campaigning activities of Alfred and John Donovan. They were later given the impression by Shell Legal Director, Richard Wiseman, that the rabid missive with its allegations of “false claims” was personally authored by the then Chairman and Chief Executive of Shell UK Ltd, Dr Chris Fay and circulated to the media against the advice of Wiseman. On 11th April 1995, Alfred Donovan personally issued a High Court Writ for libel against Shell UK which was later settled by Shell. The Donovan's received a financial package worth over $225,000 USD which was partly in return for Alfred Donovan discontinuing the libel action.  The "false claims" were later settled out of court by Shell for over $360,000 USD plus costs. In addition, the Donovan's received a letter of apology from Dr Fay for the way they had been treated by Shell. In all, there have been six High Court actions, one County Court case, plus proceedings issued by Shell International in 2005 via The World Intellectual Property Organisation. Shell has settled or lost every action.