Bangkok Post: Shell Autoserv consolidates: “Shell Autoserv has consolidated the operations of its automotive maintenance chains in Singapore, Thailand and Malaysia…”: Posted Friday 28 October 2005
Shell Autoserv has consolidated the operations of its automotive maintenance chains in Singapore, Thailand and Malaysia, with a senior Thai executive heading the regional operation. ``Synergy is the key factor. We need to work closely together just like a company running operations in three areas,'' said Charoong Kanjchanapoomi, the new Bangkok-based chief executive in charge of Shell Autoserv in the three countries.
``In a way, Thailand will become a regional head office of Shell Autoserv.''
With the largest number of branches, Shell Autoserv Thailand is well positioned to transfer its experience to the other two units. It has 59 branches in 20 provinces including Shell Truckserv, a centre for heavy-duty trucks opening next Tuesday at Bang Na-Trat Highway Km 24. Singapore has 20 branches and Malaysia two.
Shell Autoserv Thailand will expand by establishing sub-branches with three or four working bays each to serve more customers at a lower investment cost.
In Singapore, the market is saturated due to vehicle registration controls. The focus is thus on managing customer relationships rather than new branches.
The year-old business in Malaysia, with two branches in the southern state of Johor Bahru, shows great potential due to strong car sales growth, so Shell Autoserv will open five major branches in Kuala Lumpur next year.
In all, Shell Autoserv is expected to spend $3-5 million to expand next year.
Click here to return to ShellNews.net HOME PAGE