Media Week: EMM appointed to audit Shell media account: “Shell's media account covers the global campaigns for its lubricants, retail, corporate and HR businesses. It is estimated to be worth around £140m a year across its territories.”: Monday 21 November 2005

Shell has appointed Effective Media Management to oversee its global media planning and buying operations for the next three years.

EMM will audit the planning and buying carried out by Team Media for Shell, the dedicated strand of WPP that won the account in June this year.

Shell's media account covers the global campaigns for its lubricants, retail, corporate and HR businesses.

It is estimated to be worth around £140m a year across its territories.

Raoul Pinnell, Chairman Shell Brands International AG, said: "We are delighted to welcome EMM as our global media auditing partner, and they will work closely with TM4S to ensure that we are achieving the best value for money and efficiencies from our media planning and buying."

WPP won the consolidated account for Shell under the TMS banner. The account is being run from MediaCom's offices in London.

The account was originally held by a roster of agencies, including MediaCom in Europe, Maxus in Asia, Initiative, MindShare and JWT in the United States and Starcom Mediavest for Shell's Jiffy Lube brand.

Kevin May

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