Brand Republic: Shell appoints Proximity London to lubricants account: “Proximity London was appointed as Shell's global agency for point of sale and promotions in December 2002.” (ShellNews.net)

By Jules Grant

Posted 3 Oct 04

LONDON - Shell has appointed Proximity London as the global marketing agency for its industrial lubricants business following a three-way pitch.

The appointment includes marketing, sales collateral, online activity and corporate literature. Proximity London will be creating marketing material for global use, with regional clients implementing the work locally.

Shell has made this appointment at a time when it is rationalising its product range and the way it markets its industrial lubricants.

Amanda Glaser, global marketing communications process manager at Shell, said: "We found Proximity's proposals and recommended solutions extremely relevant and very well thought out -- we're looking forward to working with it on this project."

Proximity London was appointed as Shell's global agency for point of sale and promotions in December 2002. It has also worked for Shell as a digital agency since 2000.

http://www.brandrepublic.com/dmbulletin/daily_news_story.cfm?articleID=223793&Origin=DM03102004