Bangkok Post – Thailand: Shell Autoservice projects 10% rise in sales: “In 2004, the company posted sales of 1.1 billion baht, up 8.5% from the year before, and added 100,000 new customers, raising its customer base to one million.” (ShellNews.net) 14 Jan 05

Jan 14, 2005

Shell Autoserve (Thailand), the country's leading car maintenance service centre, projects a 10% increase in sales this year with the addition of at least 100,000 new customers, according to chief executive, Charoong Kanchanapoomi.

In 2004, the company posted sales of 1.1 billion baht, up 8.5% from the year before, and added 100,000 new customers, raising its customer base to one million.

It attributes its strong business performance last year to marketing, expansion of branches, the larger customer base and customer satisfaction.

"The most important element which is the philosophy of Shell Autoserve's operation is the focus on customer satisfaction. Our criteria for every branch operation includes quality staff, products and services which together have guaranteed safe driving for our customers. All of these important factors make customers trust Shell Autoserve and support its operations in the highly competitive market environment," Mr Charoong said.

Through online activities and a service network of 36 branches in Bangkok and 17 others in major cities nationwide, the company offers specialist advice and various automobile services including changing tyres, batteries and lubricant oil.

To further enhance its service quality, Shell Autoserve is in the process of setting up "Shell Autoserve Academy", a training centre for technicians which will focus on service quality. The centre will use a curriculum developed for the project.

As well, it has brought TQM (Total Quality Management) into its operation management to measure the service quality at its branches.

The company has also initiated a driving school to promote safe driving.

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