Media Week: Shell in image drive: “CNBC Europe, BBC World and The Wall Street Journal are among the media partners working with Shell International on a new branding campaign.” (ShellNews.net) Posted 22 Jan 05 

By Lucia Cockcroft

CNBC Europe, BBC World and The Wall Street Journal are among the media partners working with Shell International on a new branding campaign.

For its role in the project, TV network CNBC Europe will broadcast a series of six one-hour programmes focusing on future trends in global business.

The series, Questions for the Future, will take the form of a round-table discussion, and focus on global issues such as: outsourcing and the environment.

The Wall Street Journal’s role will involve publishing advertising sections on the issues covered by the TV series, while BBC World will launch a competition to find the best examples of community-based business, development or environmental projects.

Time Magazine, Fortune Magazine, CNN and Newsweek will also be involved in Shell’s multimedia project.

Tom Carney, of Shell, commented: “We selected these media platforms because of their ability to reach a unique audience of business leaders and key inflencers around the world.”

http://www.mediaweek.co.uk/articles/folder2005/01/18/shell-brandingdrive